How To Increase Your Business Sales With Ebooks

Source : http://www.articlecity.com/articles/marketing/article_4004.shtml

by: Brian Scott

About The Author

Brian Scott Learn how to become a published book author! Download Brian's free e-book, Book Writing for Fun and Profit, at http://www.BookCatcher.com. Visit Brian's blog, at http://bookpublishingnews.blogspot.com

Businesses of all sizes are generating more sales and increasing their revenue with ebooks. An ebook is a paperless book in digital format that you can download to your computer, handheld or other reader device. Readers use a software program like Adobe (for .pdf formats) or Microsoft Word to read it.

Here are five ways to increase your business revenue with ebooks.

Method # 1: Marketing

An ebook offers an inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software or hire someone to help create your ebooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your photos and your products. Describe your services with power-packed presentations; web pages with interactive links for sound, visual presentations, communications (emails or forum posts) and more.

Method # 2: Education

When you need to explain your products or services to prospective buyers, educate your prospects and clients with ebooks. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future products and services.

Method # 3: Communications

How often do prospective buyers and customers email you with a similar question that requires a book-length answer? Questions like, “How do you create a basic website?” or “How can you market on a tight budget?” inspire lengthy replies. Well, now you can write one long reply, turn it into an ebook and send it out – repeatedly. You can free up more time for other things. Include your own marketing information inside your ebook so readers can look you up on the Internet, pass your information along, and give others the opportunity to find you, too.

Method # 4: New Product

Use surveys and take polls for new product creation. Include a link to a web page with a questionnaire and free download for recipients upon completion.

Method # 5: Sales Reps

Arm your sales representatives with professional, top-notch full-color media / product / service information kits presented via your ebooks to share with local newspaper, radio, television and other media reps, visitors and potential clients at trade shows and other events. Set up an introductory page in your ebook, then an index where people can click and quickly find your history, mission statement, product and service descriptions and images, contact information, testimonials, etc. Then copy the ebooks to disks and CDs to distribute at events. This gives people the opportunity to learn more about you when they have more time afterwards.

How to Develop Ideas for Your Ebook

As you gain experience with your topical area you'll probably be able to identify some of your target audience's problems or concerns. And, knowing their concerns or problems, you'll likely be able to offer a few solutions.

Once you have identified some solutions, you can expand your thoughts to a few paragraphs. To explain them clearly and give examples, each solution may be become a chapter of several hundred or even thousands of words.

You can often research your topic and look for additional solutions by using the search engines or by searching various article sites. Once you locate material that describes solutions you can express those solutions in your own words. You can add your own examples to make your expression of the solutions unique and more personal.

Preparing and Publishing Your Ebook

Most people use a product like Microsoft Word to prepare their ebook or article. With it you can check spelling and grammar, create chapters, headings, bulleted lists and a table of contents. You can also add photos and clip art to help explain and illustrate your ideas.

You may already have access to a commercial clip art package. Many packages are available at your local computer store.

Microsoft allows you to download and use any of over 150,000 images and sounds from their online library. To search and download art from Microsoft using Microsoft Word, select Insert -> Picture -> Clip Art. Then select the Clips Online tab. You will then be able to search photos, clip art and sounds for just the right images to illustrate your ideas. As long as your purpose is to enhance your own product, you can freely include Microsoft's images.

Once your ebook or article is complete you'll want to create a PDF file. This is the most popular format for downloadable ebooks and articles. People using both Windows-based PCs and Macintoshes can view documents in PDF format.

You can "print" your document to a PDF file using any of several free conversion applications. Newer PCs often come with this conversion software preloaded. If your PC does not have this software you can get it free from several sources. Three free products that create PDF files from virtually any Windows applications are:

- PrimoPDF (http://www.primopdf.com/)
- PDFCreator (http://sourceforge.net/projects/pdfcreator/)
- doPDF (http://www.dopdf.com/)

After creating your PDF file you can then upload the PDF to your server. You'll need to upload it in BINARY format rather than ASCII format. To make sure you did everything correct you should download your PDF and test it to make sure it is viewable.