Why Business Blogger have low Traffic and Terrible Conversion Rates?

by Kamafairul Kamarudin

Hi, Guys. Before this we have been discuss about how to increase Traffic and Conversion Rates from post title How to maximize your Business Blog profit. Now we talk about the opposite factor that's why we having low traffic and terrible conversion rates.

First Banner ads!

Why does this happen?

Banners are cheesy and hurt your credibility. Because visitors simply arrive feeling "pitched" rather than informed. So they arrive at your Business Blog in a resisting mindset, rather than with an open, ready-to-buy attitude. Remember that example where you sent 100 visitors per day to a merchant and 1% bought? If you rely on flipping up a lot of banners, it will be more like 10 visitors per day and not one buys!

Want to make clear here, it is not an advertisement space that the problem here. Its tell you to reduce as many as you can, the graphic (banner ads) at your Blog.

If you simply must use banners, save them for the products that you don't feel absolutely great about recommending. That way, you don't hurt your credibility after all, it's "only advertising."

Save your "in context" text links for super affiliate companies and your own products that deliver true value to your readers.

Here some tips, If you really want to have banner ads in your Business Blog, why not sell the Banner Advertising Space to your readers. Just to let you know selling ad space on website is one of the most profitable businesses models you can find online Wright now.

However what you would want to avoid doing, is not to put too much ads on your blog when you just started! How much is too much? Well just do a simple test with 5 of your friends online and ask them for comments and you would know if you have implemented too much ads. As a rule of thumb, try not to make your website filled with ads but focus more on value content for your readers.

After banner advertising, it's the most common error. And it's an even bigger shame because this involves a lot of work... misplaced work. I mean, if you're going to fail, the best thing would be not to spend much time at it, right?

Here it is... SELLING instead of PRE SELLING.

Being a great Business Blogger is NOT about selling... It's about pre selling through information content.

Your Goal-of-the-DAY here is to understand, understand deeply, the concepts outlined here, culminating with the concept of PRE SELLING to maximize Conversion Rates about some information. It's the foundation of building income through information content with Business Blog.

Your success with anything you do in the world of Business Blogging flows from it. Internalize it and act upon it...... and you will succeed.

Blogging Reality.

"Nothing happens by accident in the world of computers, the Net, and customer response. There is always a reason for what happens, good or bad, and that reason is YOU."

So, How?

Not by working harder, but by simply channeling their motivation in a better direction.

Lets say that my Business Blog are SELLING (with sales copy) when they should be PRE SELLING (with great, and related, Information content that is of value to the reader).

There's really not much point in straight selling off your site - that's what your B-Blog is for. Picture this...

A visitor arrives at my Business Blog that is really just one, big sales site. Yes, I Am very honest to tell about the great product and all the words are sincere, But put yourself in these visitors' shoes for a moment. They don't see inspiring, editorial information content -- they see a sales effort.

But they were searching for content!

"CONTENT!" I said. (Sorry for yelling.)

People resist sales efforts, so your click-through actually goes down. And if they do click, what do they see when they arrive at your affiliate site or your product Web site. More sales effort. And, in some cases, many of the words on the affiliate site are similar to the words that they've just read.

Result? Poor Conversion Rate.

If your Business Blog is basically a "bunch of sales letters," you have not yet built your

credibility and likeability with your visitor. Your visitor ends up feeling "pitched." And then feels double-pitched if they clicks through to your affiliate or products site...

Conclusion?

Don't SELL! Instead, warm your visitor up for your affiliate or products by pre selling them with great content of information that they value and respect. They'll click-through with pleasure, arriving at your affiliate or products sites in an open-to-buy mindset.

It's your PRE SELL effort by your information and content that will boost your buyer's traffic to your affiliate/products site and will increase Conversion Rate at your Business Blog. Which in turn maximizes your income.


About the Author

Kamafairul graduate from Local University with Diploma in Computer System (Hardware) A+. A full time internet business explorer, will share with you his experience and his knowledge, perform to you by his technique and recipe with a lot of useful ingredient on how to become successful internet business owner and also will help you to generate your passive income!